“ Sera Jewels/Shaily have been my family jewelers for over 25 years. They have made all the wedding jewelry for my 2 daughters. All the jewelry including some very big and expensive jewelry and even the smaller ones are made to perfection, right from understanding the budget, the design, selecting each diamond/stone/colored stone and the workmanship are done with excellence. I have been very happy with all the pieces made by them and have been complimented whenever our family wears them. I would highly recommend their services and jewelry to everyone”
-Seemaji Tulsyan , Singapore
Happy Client
"Shaily didi has been our family’s trusted jewellery designer for years - not just mine, but my mother’s too. She’s our go-to person when it comes to exquisite craftsmanship, ethical sourcing, and honest advice. I’ve always appreciated her transparency and the care she brings to every step of the process. Designing with her is a joy - she encourages exploring modern, non-traditional styles that feel fresh yet timeless. It’s rare to find someone who blends creativity with such integrity. We’re lucky to have her."
-Lata kedia, Dubai
Satisfied Customer
Delighted Patron


Our Journey
Our journey began with a spark of inspiration: to create jewelry that truly celebrates the strength and unique story of every woman. We believe in crafting more than adornment; we handmake each piece with intention, turning emotion into timeless treasures meant to be cherished for generations.
For us, luxury is about connection, not just price. We're driven by the joy of being part of your story, ensuring every creation honors the women who wear it and the legacy we build together.

Founder's remark
"I design for the spark in her eyes — that quiet moment when she feels seen, powerful, and effortlessly herself. Each piece carries a story, crafted to be timeless and treasured. No matter the purchase, every woman, every story, matters to me." ----- Shaily Bagaria